Not getting any good matches on Tinder and Bumble? Want to find someone with the same sense of humor as you? Try 'Schmooze.' This new dating app has users 'swipe on memes, not people' to create best matches. You swipe right if it's funny and left if it's not. Simple enough, right?
The app's creator, Vidya Madhavan 27, got the idea when she was working as an analyst in India. She was trying to decide if she wanted to attend grad school in California or not. She emailed 10 people she found on LinedIn who attend business school for insight into her decision. Of the 10, one replied, and the two started emailing memes and jokes daily. The two are now happily married. She says it ultimately came down to their shared sense of humor. She believes that memes offer more than an image, but an insight into who we are and what we find funny. Vidya added "Every generation has its own set of social and dating products. There was Facebook back in the day when eHarmony and match.com was the thing. Then came Instagram, which had Tinder, Bumble, Hinge as the user name. We want to be the dating app for the TikTok generation. I would love for everyone to give it a shot, because it's a new concept. Hopefully we can surprise, amaze, and excite people a lot more. The memes are getting more exciting.
Vidya's main principle is sound - studies have found that married couples are happier if they find their partners funny and that humor is a valuable trait amongst partners.