Auntie Anne's Launches Signature Fragrance

Auntie Anne’s is getting into the fragrance market with a new perfume inspired by its iconic pretzels.

“Knead,” is infused with notes of buttery dough, salt, and a hint of sweetness.

The perfume will be available for purchase on Auntie Anne’s website.

“Knead” comes in a 1-ounce bottle for $25 and a 3.4-ounce bottle for $45.