Ever played this game? “Clothes Forever — Styling Game” is available for download in Apple’s App Store. Gomez alleges that one of the characters is obviously based on her, and that she has never agreed to have her likeness used in any mobile game.
“Defendants never requested, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with the Game,” the suit states. “Nor, if asked, would Gomez have consented to such use for the Game, which apparently relies on the unsavory practice of luring its users to make in-game purchases in amounts as much as $99.99 to fund imaginary spending in the Game and unlock features.”