Nike wants to be inclusive when it comes to their customers. The sports brand company has just released plus-sized mannequins in their flagship store in London. Nike released their plus size collection in 2017. Sizes range from 1X to 3X. Nike has recognised most mannequins do not represent the average woman, and has introduced curvy versions of the sportswear model for the first time. Unveiled at the new Nike flagship store in London this week, the mannequins were standing on the dedicated women's only level. First London... next the USA?
Sarah Hannah, Nike's general manager and vice president for women in Europe, the Middle East and Africa, toldCNNthe redesigned reflects the space which women are filling in sport and how Nike is committed to inspiring and serving the female athlete.