Much like the Christmas version, the Peeps gift set ($19) – which comes with a Peep on a Perch storybook and a plush toy that's roughly three times the size of an actual, edible Peep.
The story? Little Peep helps the Easter bunny decorate eggs and fill baskets each year, and it keeps a watchful eye in the hopes that kids will do good deeds. Sounds JUST like Elf on the Shelf huh? Wonder if there's gonna be a trademark issue here?