For as long as I can remember, hearing someone do anything “like a girl” was generally an insult, so how do you think it feels when you are an adolescent girl? Pretty insulting, right?

"Always" is trying to change all that with their new commercial #LikeAGirl; “We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

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